Howe Essentials

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Focused botanical care

Care for the concerns that keep getting in the way.

Howe Essentials creates concentrated botanical formulas for two everyday concerns: skin that never seems to stay moisturized and areas of the body that feel tired, tight, stiff or overworked.

Howe Essentials skin comfort product AJM Body Soothe Skin Comfort Body Comfort
Focused botanical formulas Each core product begins with a specific everyday concern.
Simple daily rituals Intentional care designed to fit naturally into real life.
Family-founded care Created from personal experience, not trend chasing.
30-day assurance Give each formula a genuine opportunity to earn its place.

Two focused solutions

Choose the care your body is asking for.

You do not need a shelf full of products. You need the right formula for the concern affecting you today.

Howe Essentials skin comfort product

Skin Comfort

When ordinary lotion is not enough.

Concentrated botanical moisture for dry, rough and difficult-to-comfort skin. Designed to help skin feel softer, smoother, more supple and cared for.

  • For skin that feels persistently dry, rough or tight
  • Helps seal in moisture after bathing
  • Supports a softer, smoother, more cared-for appearance
Discover Skin Comfort
AJM Body Soothe

Body Comfort

When your body needs focused attention.

AJM Body Soothe creates a cooling botanical massage experience for areas that feel tired, tight, stiff or overworked.

  • For areas that feel tired, tight, stiff or overworked
  • Cooling botanical massage experience
  • Easy to use before activity, after activity or while unwinding
Discover AJM Body Soothe

Find your fit

Start with how you want to feel.

Whether the concern is persistent dryness or areas that need soothing massage, Howe Essentials helps you choose a focused routine instead of guessing.

Your skin feels...

  • Persistently dry
  • Rough or ashy-looking
  • Tight after bathing
  • Difficult to keep moisturized
Choose Skin Comfort

Your body feels...

  • Tired after long days
  • Tight after activity
  • Stiff after inactivity
  • Overworked and ready for focused massage
Choose AJM Body Soothe

Why Howe Essentials

Fewer products. Greater intention.

Howe Essentials does not create products simply to fill a shelf. Each formula begins with a specific everyday concern, thoughtfully selected botanicals and a clear role in your routine.

Focused concerns

Each core formula is built around a specific issue that affects comfort, confidence or movement.

Purposeful botanicals

Every ingredient should contribute to the product's feel, aroma or role in the routine.

Simple consistency

Products are designed to be practical enough to use regularly, not occasionally admired on a shelf.

Howe Essentials focused botanical care
Howe Essentials founder story

Created from personal experience

Care began at home.

Howe Essentials began with founder Tanya Howe's determination to create more intentional care for her own family. That personal beginning continues to guide every formula: focused concerns, purposeful ingredients and products designed to earn a place in everyday life.

Read Our Story

Real routines. Real experiences.

Products become meaningful when people keep reaching for them.

Use authentic customer feedback that speaks to softness, moisture, massage experience, ease of use and repeat purchase.

Skin Comfort

My skin feels softer and stays moisturized longer than it does with ordinary lotion. It has become part of my after-shower routine.
Nephteria

Body Comfort

AJM has become one of the first things I reach for after demanding days. The cooling massage experience helps me slow down and give tired areas attention.
Victoria

The Howe Essentials approach

Purpose before product.

Our goal is not to create more choices. It is to create clearer, more intentional care for the concerns people live with every day.

1

Notice the concern

We begin with the real issue affecting everyday comfort, confidence or movement.

2

Compose with purpose

Each botanical should contribute to the formula's feel, aroma or practical role.

3

Keep the ritual simple

The best product is the one that becomes easy to use consistently in real life.

Explore more

More from Howe Essentials

Our two core formulas lead the brand, while the rest of the collection remains available for customers seeking additional botanical care.

Shop All Products
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Nu Skin Lotion

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Lavish Vanilla

Lavish Vanilla

Lavish Vanilla Body Butter is a rich, moisturizing body treatment created to soften dry skin and make everyday body care feel a little more special.

30-DAY
MONEY-BACK
GUARANTEE

Let the product earn its place in your routine.

Try either core formula for 30 days. If it does not feel like the right addition to your routine, your purchase is protected by our money-back guarantee. Terms and eligibility apply.

Shop Core Products

Essential Notes

Practical care for skin, body and everyday wellness.

Join Essential Notes for product guidance, simple care rituals, founder insights and private offers.