Products begin with what customers are trying to address, not with a trend.
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Go to the shopFocused Botanical Care
Howe Essentials creates premium botanical care for two everyday concerns: persistent dry skin and areas that feel tired, tight, stiff or overworked.
Dry Skin Relief
Muscle & Joint Relief
Focused Botanical Care
Each Howe Essentials formula starts with a practical concern, purposeful botanical ingredients and a clear role in an everyday care routine.
Products begin with what customers are trying to address, not with a trend.
Plant oils and essential oils are selected for their practical feel, aroma and role.
Care should be simple enough to use consistently and meaningful enough to keep reaching for.
NU SKIN - Dry Skin Relief
A rich botanical body oil for dry, rough, flaky and eczema-prone skin routines. Designed to help lock in moisture so skin feels softer, smoother and more cared for.
AJM - Muscle & Joint Relief
AJM Body Soothe is a concentrated botanical massage oil for tired muscles, stiff-feeling joints and overworked areas that need focused attention.
Care That Fits Real Life
Choose rich moisture for persistent dryness or a cooling massage ritual for tired, tight and overworked areas.
Use NU SKIN after bathing, before getting dressed, during seasonal dryness or whenever your skin needs more than a lightweight lotion.
Shop Dry Skin ReliefUse AJM Body Soothe after exercise, physical work, travel, long days or whenever focused massage helps you slow down and care for demanding areas.
Shop Muscle & Joint ReliefWhy Howe Essentials
We do not create products simply to fill a shelf. Each formula is designed to earn its place by addressing a practical concern with thoughtful botanical care.
Two core products lead the brand because clarity helps customers choose with confidence.
Ingredients are selected for the moisture, massage, sensory and ritual experience they contribute.
Our products support the moments when dryness or physical strain begins to affect comfort, confidence or movement.
Created From Personal Experience
Howe Essentials was founded by Tanya Howe, a certified aromatherapist, wife and mother of five.
The brand began with her search for a more thoughtful way to care for her daughter’s dry, eczema-prone skin. That personal need led to the development of NU SKIN—a rich botanical body oil created to provide lasting moisture and help dry, rough skin feel softer and more cared for.
Later, Tanya developed AJM Body Soothe in response to another everyday need: a targeted botanical massage oil for tired muscles, stiff-feeling joints and physically demanding days.
What started as care for her own family became a focused collection for others seeking practical, plant-based support.
That origin still shapes every Howe Essentials product today: begin with a real need, choose ingredients with intention and create something useful enough to become part of everyday life.
Read Our StoryCustomer Experience
Use authentic customer feedback that speaks to moisture, softness, massage experience, ease of use and repeat purchase.
Dry Skin Relief
My skin feels softer and stays moisturized longer than it does with ordinary lotion. It has become part of my after-shower routine.Nephteria
Muscle & Joint Relief
AJM has become one of the first things I reach for after demanding days. The cooling massage experience helps me slow down and give tired areas attention.Victoria
Choose Your Care
Begin with dry skin relief or muscle and joint relief, then choose the focused formula that fits your routine.
For persistent dryness, rough texture, flaky-looking areas and eczema-prone skin routines.
Shop NU SKINFor tired muscles, stiff-feeling joints and overworked areas that benefit from focused botanical massage.
Shop AJM Body Soothe