Products begin with what customers are trying to address, not with a trend.
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Go to the shopPurposeful Plant-Based Care
Natural relief for skin, muscles and everyday life.
Discover thoughtfully formulated botanical body oils for persistent dry skin, tired muscles, stiff-feeling joints and the everyday routines that keep you moving and feeling your best.
Dry Skin Relief
Muscle & Joint Relief
Focused Botanical Care
Fewer products. Greater intention.
Each Howe Essentials formula starts with a practical concern, purposeful botanical ingredients and a clear role in an everyday care routine.
Plant oils and essential oils are selected for their practical feel, aroma and role.
Care should be simple enough to use consistently and meaningful enough to keep reaching for.
NU SKIN - Dry Skin Relief
Deep moisture for skin that stays dry.
A rich botanical body oil for dry, rough, flaky and eczema-prone skin routines. Designed to help lock in moisture so skin feels softer, smoother and more cared for.
- ✓Rich moisture for dry and very dry skin
- ✓Helps soften rough and flaky-looking areas
- ✓Suitable for targeted or full-body use
- ✓Created for dry-prone and eczema-prone skin routines
AJM - Muscle & Joint Relief
Cooling care for overworked areas.
AJM Body Soothe is a concentrated botanical massage oil for tired muscles, stiff-feeling joints and overworked areas that need focused attention.
- ✓Supports tired muscles and stiff-feeling joints
- ✓Cooling botanical massage experience
- ✓Ideal after workouts, physical work or long days
- ✓Made without synthetic fragrances
Care That Fits Real Life
Start with the concern you want to address.
Choose rich moisture for persistent dryness or a cooling massage ritual for tired, tight and overworked areas.
When skin feels dry, rough or difficult to keep moisturized
Use NU SKIN after bathing, before getting dressed, during seasonal dryness or whenever your skin needs more than a lightweight lotion.
Shop Dry Skin ReliefWhen muscles and joints feel tired, tight or overworked
Use AJM Body Soothe after exercise, physical work, travel, long days or whenever focused massage helps you slow down and care for demanding areas.
Shop Muscle & Joint ReliefWhy Howe Essentials
Purpose before excess.
We do not create products simply to fill a shelf. Each formula is designed to earn its place by addressing a practical concern with thoughtful botanical care.
Two core products lead the brand because clarity helps customers choose with confidence.
Ingredients are selected for the moisture, massage, sensory and ritual experience they contribute.
Our products support the moments when dryness or physical strain begins to affect comfort, confidence or movement.
Created From Personal Experience
Thoughtful care often begins with someone you love.
Howe Essentials was founded by Tanya Howe, a certified aromatherapist, wife and mother of five.
The brand began with her search for a more thoughtful way to care for her daughter’s dry, eczema-prone skin. That personal need led to the development of NU SKIN—a rich botanical body oil created to provide lasting moisture and help dry, rough skin feel softer and more cared for.
Later, Tanya developed AJM Body Soothe in response to another everyday need: a targeted botanical massage oil for tired muscles, stiff-feeling joints and physically demanding days.
What started as care for her own family became a focused collection for others seeking practical, plant-based support.
That origin still shapes every Howe Essentials product today: begin with a real need, choose ingredients with intention and create something useful enough to become part of everyday life.
Read Our StoryCustomer Experience
Products become meaningful when people keep reaching for them.
Customers incorporate Howe Essentials into the routines that matter most—from maintaining softer, better-moisturized skin to caring for tired and overworked areas after demanding days.
Dry Skin Relief
I love the Howe Essentials products. The scents are pleasant and refreshing. My daughter has very sensitive skin due to her autoimmune disorder and I can use these products on her skin without worry. The lotion keeps her skin moisturized and eczema free. I highly recommend Howe Essentials products.Gloria Williams - Google Review
Muscle & Joint Relief
I'm using AJM pain relief oil on my achy calves muscles, this product works for me. I also like using the Lemongrass sanitizer.Yvonne Roper - Google Review
Choose Your Care
Shop by the concern you want to address.
Begin with dry skin relief or muscle and joint relief, then choose the focused formula that fits your routine.
Dry Skin Relief
For persistent dryness, rough texture, flaky-looking areas and eczema-prone skin routines.
Shop NU SKINMuscle & Joint Relief
For tired muscles, stiff-feeling joints and overworked areas that benefit from focused botanical massage.
Shop AJM Body Soothe
